SEO-SEM The Art of Achieving clicks.
Organic " result" "is when to appear in search results without having made any payments." SEO is always free, while the SEM is paid. To have a good SEO-SEM should work on them search terms in all sections of the website, and / or advertising ads to publicize our brand or product either case (organic-payment).When we talk about organic positioning (free) or payment, the above expression is the first concept that comes to mind to explain precisely what they are and how each works. to then continue with a series of strategies, tricks and practices we have learned to suggest to do when designing a strategic marketing plan for positioning or personal branding. As? Why? and especially What message worked and what not which was not appropriate? These are the questions we always have to respond at the time of designing, implementing, and monitoring development plan marketing if we get the desired results. But if you are SME or entrepreneur who is starting or want to start a business, but has a limited budget and is unable to hire a marketing consultant, these questions will become more difficult to respond and therefore the result will be catastrophic for your brand and / or product, so I suggest.
Understanding Marketing
Marketing is a necessary organizational function for any company and represents a set of conjugated processes for managing the relationship with external customers (buyers, users) and internal (employees and stakeholders) customers whose ultimate goal is the delivery of value.
The communication.
The relationship between living things, is information, which we can say that is the main substance of the development of our intelligence, culture, behavior. The: What? Why? For what? When? How when?Who? How much? you get the idea, only they exist and are possible within environment that produces, circulates and consume information. In today's world the new rules in the cultural field that defines the processes of production of information and communication, is sponsored the internet, social networks and the development of technology platforms.
The Marketing Online ! The New Marketing !.
This has generated a seismic effect on the world of traditional marketing, bringing a new form of marketing called online marketing.
Online marketing is the combination of the techniques of traditional marketing, using technology tools for communication (internet, smartphone, tablets, etc.) have a presence in the new public spaces shared by humans today: Networks social.
Concepts and Techniques.
From the social sciences, we have learned gradually of the interrelationship between human and information, we know how information shapes ( "reports") organizations ( social group of people with the aim of achieving a common goal )this is why we exist.
Within the ecosystem of digital marketing two trends theories are resulting from the adjustment of the technical market.
The service of capture or attract the attention of a new social actor, who is more informed,who lives in an environment that has no borders and find himself or herself immersed in a group that composed for professionals with vast range of careers and are native or master many different languages it seen to be the challenger for today Marketing. .
The Inbound Marketing and Neuromarketing how to Attract Clicks.
"The new rules of the game sponsored social networks and the Internet in their sense wider (search engines such as 'Google', the design and development web optimization or SEO, social networks, blogs, geolocation, etc.) they have generated a seismic effect on traditional marketing (in which most of us have grown) as conceived in the twentieth century.
So much was this so - at the beginning of the second decade of the twenty - first century - we can already speak with full assurance of a new concept of marketing that is secured by leaps and bounds in many markets and although not think unseat or never be remove completely the 'traditional' model, will certainly pose a complement indispensable for any integrated marketing strategy that claims from now.
I am referring to Inbound Marketing, a concept created by the founder of the American company HubSpot Brian Halligan in the year 2009 and I've christened 'Attraction Marketing 2.0'.
This model,present advantages for both individuals and SMEs, institutions and organizations of all kinds who want to promote themselves and sell online - and very especially those without millionaires budgets. (Oscar Del Santo . Attraction Marketing 2.0 Page 10) "
" A few decades ago, a number of scholars of neuroscience did an experiment called the - Pepsi‖ Challenger, if that was apparently the question that gave rise to Neuromarketing, because in developing this showed the rational and irrational which is the human mind when making purchasing decision processes, therefore Neuromarketing could be defined as:
-The Neuromarketing is a new research system that is today gaining notoriety within a market that continually adds new formulas, techniques and approaches.
This involves the application of techniques belonging to the neurosciences the field of marketing, studying the effects that advertising has on the human brain with the intention to get to predict consumer behavior ... The Neuromarketing can be defined as a study area interdisciplinary in which techniques and characteristics of the neurosciences (such as brain scans and MRIs) technologies are applied to analyze brain responses of man against various stimuli marketing.‖ (Writing puromarketing.com. 2007) ".
Both are concepts had been presented as new forms of digital Marketing,combining technology and methodological strategies to achieve
greater 'conversion' traffic and sales generated interest or other tangible goals. . to determine the true ROI of our efforts.
While preaching having to develop all aspects of marketing: communications, product, pricing, branding, positioning, targeting, strategic planning channels, etc. with the most consistent messages to what the consumer will consume is a game changer and It does not matter so much what you has to offer, but the emotional impact that the way you communicates promotion, especially in the retail environment is what made the impact.
But What is the Best Strategy For My Company?
Before answering this question why we don't take a look yet at another concept that it's been around since early 60 and it is also interesting and perhaps we may seen those theories are just the same product just a different package as the neuro linguistic programming or NLPWhat is NLP?
NLP is the study of subjective human experience, how we organize what we perceive and how we review and filter the outside world through our senses. Also explores how we communicate our representation of the world through language. NLP is a pragmatic school of thought that provides tools and skills for the development of states of excellence in communication and change.
Promotes behavioral flexibility, strategic thinking and an understanding of the mental process.
Now we will see how people function without entering into too many details or analysis of each of the statements.
There are three types:
Visual: Those who need to see, visual language makes more sense and provides a better understanding of the world and its environment (images, still or moving) like images react quickly or instantly since they are highly emotional.
Hearing:The language; written or spoken is the biggest bond with their environment, they are so fast, but have great emotional need to reason and find logical explanations for actions taken.
kinesthetic:Are the physical of all, they need to touch and feel touched, have a greater emotional connection to the environment than their peers, feel a great empathy for people and the physical world around them and everything moved to the emotional planes.
Returning to Question What is the Best Strategy for My Company?
As we have seen in the NLP; whether we use a strategy of Inbound, relationship marketing our campaigns must have the account of:
1-We all have the three representational systems and throughout life will -developing plus one than others and this depends on different things: people we have around, work experience, even the teachers in a nutshell the all environment.
2-In the same family it may exists members, who would be more visual, auditory or kinesthetic over the rest of the group.
So our campaign should be designed and implemented with a language that is highly rich, and its transmission of the message creates interest in the three groups defined by NLP, a multimedia messages are a good strategy to implemen.
But above all remember the mainstays of Marketing Research, Creation, Release, Test, Measurement,Monitoring and Repeat, this is the real key to may click to happennet.
Soc.Dario Bermudez
Soc.Dario Bermudez
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